Amos Goldreich Architecture completes Primrose Hill apartment

The scheme maximises the potential of this 60sqm, two-bedroom flat , improving usable space and optimising natural light .

This is the second apartment within the same building to be designed by the practice, commissioned by a new client who viewed the initial scheme and immediately briefed the practice to conduct a similar high-end refurbishment.

The practice significantly reconfigured the apartment’s spatial layout – the relocated kitchen, now open-plan, is seamlessly integrated within the living area, while a window between the kitchen and the entrance hallway creates new visual connections and a more coherent sense of progression from one space to the next.

The previously rather constrained single bedroom has been enlarged, with additional windows introducing much needed natural light. The reconfigured space also includes a new bathroom. The apartment is finely detailed, with bespoke joinery and imaginative storage solutions such as a walk-in wardrobe in the master bedroom and a floating sideboard in the living room. Elsewhere, potential space has been imaginatively deployed – a former wall cabinet now accommodates the guest WC.

Our design dramatically reconfigures the layout to allow for an uninterupted sense of movement through the space
— Amos Goldreich, Director

Amos Goldreich
Tina Muller
Mikel Rueda
David Berle
Structural Engineer

Building Contractors

AG Meridian Joinery

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Notes to Editors

Amos Goldreich Architecture is a London based architecture practice established in 2010, offering a full range of architecture services.

As well as a rich residential portfolio, the practice's work also includes the Shelter for Battered Women in Israel, which has started work on site. The project, for the charity No 2 V iolence, has been designed to house families from diverse ethnic and geographical backgrounds, including Arab, Israeli, Ethiopian, Russian and Ukrainian women and children.

We respond to each client’s needs individually: we consider the end-users’ requirements and aspirations in designing their space. We fuse a sensitivity to people’s practical needs with subtle, understated aesthetics. We specialize in high-end residential projects, and offer full architectural services – from initial feasibility and appraisal, through the planning process, to design, construction and completion. We resolve challenging layouts creatively, deliver pragmatic and clever designs, and maximize space.