Stel works with Belford Communications as a consultant. He has more than 20 years’ experience of both senior in-house communications roles in international architectural and engineering practices and in PR agencies focused on the built environment, real estate, infrastructure and professional services sectors.
For nearly six years he was Head of Communications and Associate at Rogers Stirk Harbour + Partners (RSHP, formerly Richard Rogers Partnership). Subsequently, he became Director of Marketing Communications at Atkins, an FTSE Top 250 listed plc and then moved to the London studio of Woods Bagot, the world’s 6th ranked architectural firm as Director of Marketing & Communications. Prior to these in-house roles, Stel worked for two leading corporate/B2B agencies specialising in delivering stakeholder engagement programmes to support major and often complex developments for clients in the UK and internationally.
His clients include the property divisions of Sainsbury’s, Somerfield, IKEA and Railtrack/Network Rail; major lobbying and delivery bodies including the Carbon Trust, the Energy from Waste Foundation and the UK Aluminium Extruders Association; and a wide range of commercial organisations ranging from Barclays, Computer Associates and Hitachi to Lambert Smith Hampton and TNS.
Stel has collaborated with elected members and officers of UK inward investment bodies covering areas such as Belfast, Lincolnshire, South Yorkshire, the East of England, Upper Lee Valley and Harlow, driving communications programmes to attract financing for sites and occupiers for new developments. He has also worked on significant global projects with a range of developers including British Land, Candy & Candy/Qatari Diar, Grosvenor/Native Land, Canary Wharf Group, Berkeley/St James, Lend Lease, Taylor Wimpey and National Grid. Stel managed communications around RSHP’s design for Tower 3 on the World Trade Center site in New York in conjunction with Silverstein Properties and for Woods Bagot’s design of the International Renewable Energy Agency’s new HQ building in Masdar City, Abu Dhabi, UAE.
In all his in-house roles, Stel shaped and contributed to digital marketing and social media campaigns, ensuring that opportunities to promote projects and services were maximised. At RSHP, he managed communications around the content and roll-out of an international exhibition seen by more than half a million people. His work to support ‘Richard Rogers + Architects: From the House to the City’) included the production of a book encapsulating the practice’s design philosophy and the co-ordination of media coverage in the various exhibition locations (Paris, London, Barcelona, Madrid, Taipei and Singapore).
Stel built on the groundwork laid by his predecessor at RSHP, Robert Torday, by working closely with Richard Rogers to promote his views on development as Chair of the Urban Task Force into the Future of Cities in England; to support Richard’s work – including in the House of Lords - for improvements in the design of contemporary/social housing and to protect against ‘urban sprawl’; and to highlight his association with government ministers and London mayors looking at ways in which demands for new developments in cities can be delivered effectively on brownfield sites whilst preserving/improving existing public realm. Stel managed international media around the recognition given to Richard Rogers’ achievements as an architect and urbanist with the Pritzker Prize in 2007 as well as his practice’s two Stirling Prize wins. He brokered Atkins’ participation in the Government Construction Summit (in conjunction with The Cabinet Office), and at Woods Bagot he initiated and managed a London developers’ forum on issues affecting the tech/creative businesses sector, attracting speakers including Miguel McKelvey (WeWork) and Juliette Morgan (Cushman & Wakefield/Tech City UK).